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https://ncsu.zoom.us/j/96154069445?pwd=Ump1U1ZIL0trbkNpRk1XQWdtVW9ZUT09

Meeting ID: 961 5406 9445
Passcode: 790326

Speaker: Chathura Jayalath, Complex Adaptive Systems Laboratory,  University of Central Florida,

Title:  Leveraging Brandwatch for Social Media Research: Exploration, Data Retrieval, and Features of Data

Abstract:
This talk aims to shed light on the intricacies of online social media data collection methods using Brandwatch (BW), and the wealth of features available in social media data, specifically Twitter/X. We will first delve into the details of using Brandwatch, starting with the creation of precise queries. Moving on, we shall look at the Brandwatch Query Exploration Interface, where researchers can dissect data volume, assess content sources, gauge impact, and dissect sentiment and emotion. The usability of features such as the Topics Wheel, Word Cloud, and Trending Topics are explored for insightful analysis alongside demographic and geographic trends. Addressing the challenge of downloading Tweets, the presentation highlights the limitations of the interface and potential sampling issues when dealing with high data volumes. Workarounds, such as crafting specific queries and leveraging the Brandwatch API, are discussed as practical solutions. Additionally, an introduction to the Brandwatch API is provided. Researchers will also learn how to download processed data via the API. This presentation equips participants with the knowledge and tools required to conduct comprehensive and robust social media research using Brandwatch.